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소셜미디어의 이용 유형과 사회적 순기능·역기능 / 저자 : 조성은,한은영,석지미,김도훈
소셜미디어의 이용 유형과 사회적 순기능·역기능 책표지
  • ·표제/책임표시사항 소셜미디어의 이용 유형과 사회적 순기능·역기능 / 저자 : 조성은,한은영,석지미,김도훈
  • ·발행사항 진천군 : 정보통신정책연구원, 2014
  • ·형태사항 198 p. :삽화, 도표 ;24 cm
  • ·총서사항 (소셜플랫폼의 확산에 따른 한국사회의 변화와 미래정책 ;3)(경제·인문사회연구회 협동연구총서 ;14-55-03)(정보통신정책연구원 기본연구 ;14-15-03)
  • ·주기사항 권말부록: 설문조사 대상자의 인구학적 분포 등
    참고문헌: p. 172-183
  • ·표준번호/부호 ISBN: 9791170000655  94320 : \10000 
  • ·분류기호 한국십진분류법-> 331.5412  듀이십진분류법-> 303.483  
  • ·주제명 기술 변화[技術變化]디지털 시대[--時代]디지털 미디어[digital media]
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저자: 조성은,한은영,석지미,김도훈 2014 SE0000258575 정책 331.5412-16-16 정책자료실(서고) 서고 비치(온라인 신청 후 이용) 0 - 인쇄자료(책자형) 
저자: 조성은,한은영,석지미,김도훈 2014 SE0000343672 정책 331.5412-16-16=2 정책자료실(서고) 서고 비치(온라인 신청 후 이용) 0 - 인쇄자료(책자형) 
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서 언 ···················································································································· 1 
요 약 문 ··············································································································· 11 
제 1 장 서론: 소셜서비스 정의 및 유형 ····························································· 17 
제 1 절 연구의 배경과 필요성 ········································································· 17 
제 2 절 연구의 목적과 내용 구성 ···································································· 19 
제 3 절 소셜미디어서비스의 정의 및 유형 ······················································ 21 
1. 진화하는 온라인 소셜 도구 ······································································· 21 
2. 서비스 진화와 확장: SNS, 소셜미디어, 소셜플랫폼 ·································· 23 
제 2 장 소셜미디어서비스의 변화와 특징 ··························································· 26 
제 1 절 소셜미디어 시장의 변화 ····································································· 26 
1. 융합 ············································································································ 28 
2. 경쟁 ············································································································ 30 
3. 소멸 ············································································································ 33 
4. 소셜비즈니스 ···························································································· 35 
제 2 절 소셜미디어서비스의 특징 ···································································· 44 
1. 개방형 소셜미디어 ····················································································· 44 
2. 준폐쇄형 소셜미디어 ·················································································· 51 
3. 폐쇄형 소셜미디어 ····················································································· 55 
제 3 절 소 결 ··································································································· 63 
제 3 장 소셜미디어의 순기능과 역기능에 대한 이론적 고찰 ··························· 65 
제 1 절 소셜미디어와 사회관계 ······································································· 66 
1. 순기능: 사회자본의 증가와 정서적 안정성 ················································ 66 
2. 역기능: 사회자본의 불평등 및 다양성 저해, 사생활 침해, 집단 괴롭힘 ·· 70 
제 2 절 소셜미디어의 소통 및 정보유통 ························································· 79 
1. 순기능: 소통 및 정보유통 비용감소, 사회적 신뢰, 참여 및 집단지성 ····· 79 
2. 역기능: 정보과잉, 필터 버블, 사회적 비용 및 갈등 증가, 사회 통합 저해 ·· 82 
제 3 절 맥락에 따른 소셜미디어 연결망 구성의 시사점 ································· 89 
제 4 장 소셜미디어 이용 유형에 대한 설문 분석 ·············································· 93 
제 1 절 소셜미디어 이용 형태 및 연결관계 분석 ··········································· 94 
1. 설문조사 대상자 특성 ················································································ 94 
2. 소셜미디어 유형과 활용 행태 ···································································· 96 
3. 소셜미디어 유형과 연결관계 ···································································· 100 
4. 소결 ·········································································································· 106 
제 2 절 소셜미디어 효과 ················································································ 108 
1. 사회자본 효과 ·························································································· 108 
2. 자기효능감 및 프라이버시 염려 ······························································ 110 
3. 역기능 ······································································································· 114 
4. 소결 ·········································································································· 116 
제 3 절 소셜미디어 이용 행태에 따른 이용자 특징 ······································ 119 
1. 소셜미디어 이용 행태와 시간에 따른 분포 ············································· 119 
2. 소셜미디어 이용 형태와 사회자본 및 역기능 ········································· 125 
3. 소결 ·········································································································· 127 
제 5 장 의미연결망 분석 결과: 특정 이슈에 대한 담론 비교 ·························· 129 
제 1 절 연구의 목적 및 배경 ········································································· 129 
제 2 절 연구 방법론 및 데이터 수집 절차 ···················································· 131 
1. 의미연결망 분석 방법론 ··········································································· 131 
2. 데이터 수집 및 분류 ················································································ 133 
제 3 절 의미연결망 분석 결과 ······································································· 135 
1. 미디어별 분석 결과 ·················································································· 135 
2. 미디어간 특성 비교 ·················································································· 149 
제 6 장 연구 결과 및 시사점 ············································································ 156 
제 1 절 소셜미디어의 순기능과 역기능 ························································· 156 
제 2 절 실증 연구 결과와 한계 ····································································· 159 
1. 실증 연구의 결과 ··················································································· 159 
2. 실증 연구의 한계 ····················································································· 166 
제 3 절 시사점 ······························································································· 168 
참 고 문 헌 ········································································································ 172 
부록 1. 설문조사 대상자의 인구학적 분포 ························································ 184 
부록 2. 설문조사 문항 ······················································································· 186